A limited selection of my work at Tatcha.
A collection of my favorite writing work for Banana Republic across blog, site and email.
Banana Republic Women’s Campaign: True Hues, April 2019
Finalist in The 2019 Shorty Social Good Awards
In celebration of Diversity Month, Banana Republic launched its first ever collection of inclusive nude essentials designed for a range of skin tones. In addition to highlighting the beauty of diversity through skin tones, we cast members from a local dance studio to emphasize size and shape inclusion.
Designer: Clemence Shelby
Banana Republic Women’s Campaign: Dress Rehearsal, March 2019
Our March 2019 women’s campaign focused on our wide and varied range of spring dresses. With little connective tissue between the styles, we decided to let the models inspire the copy. A fascinating cast of 19 NYC creatives, we played to their personal style, asking how they would make our dress collection fit into their dynamic lives. This campaign featured a landing page, 3 emails, 3 blog posts and paid media support.
Designer: Grace Jang
Banana Republic Men’s & Women’s Campaign: Go Your Own Way, May 2019
To kick off summer, our May campaign returns to our explorer spirit by following a group of travelers through the extravagant old-world charm of Morocco. Designed to read like a tour guide, the copy nods toward clothing but focuses on the ability to live life on your own terms during the vacation season. This campaign featured a landing page, 2 dual-gender emails, 2 women’s emails, 2 men’s emails and two blog posts.
Designer: Ricky Kwong
Banana Republic Emails: December 2018-Present
Banana Republic Homepage: January 2019, June 2019
The first stop for every shopper. Refreshed every two weeks, our homepage gives a taste of our current promotions, landing pages, featured shops and seasonal categories.
