At Tatcha, I learned to write from beginning to end. Working on product launches from name conception to evergreen ads, I wrote packaging, in-store signage, press releases, event invitations, influencer mailers, emails, informational videos, product pages, and blog posts. As a brand built on care from skin to soul, we taught our clients how the body-mind connection can bring skin into harmony through timeless rituals from Japan.
Starting as Digital Copywriter II, I took my first stab at writing paid media (and killed it), developed our organic social voice on Instagram, told our brand stories through our blog and translated our U.S. site and emails for our shoppers in the EU & UK markets. In less than a year, I was promoted to Senior Copywriter of Women’s Digital. If you subscribed to the women’s emails, or just browsed the women’s sections of the site, you could hear my voice through the Banana Republic filter.
Style Girlfriend is a team of women working to make men look good and be even better. As the very first employee for Style Girlfriend, I like to think that I've shaped Style Girlfriend as much as it has shaped me. In my several years and various roles as a member of #TeamSG, I've learned everything I know about social scheduling, content creation, email marketing and client contact. Style Girlfriend's inspiring team of women and engaging community of readers makes my ever-changing role at SG my most treasured work experience.
5 Days, 5 Ways
Every Monday, Style Girlfriend kicks off the week with 5 Days 5 Ways. I show our readers 5 ways to style a new wardrobe staple for every occasion from work to a week night out.
Men's Style Madness
Inspired by the annual college basketball competition, Style Girlfriend hosts Men's Style Madness, a reader-powered competition pitting inspiringly-styled male celebrities against each other to determine the best dressed man of the year. Previous partnering brands for Men's Style Madness include Unilever in 2017 and Indochino in 2015.
Style Girlfriend Guides on eBay
Of the 100 style guides on the Style Girlfriend eBay profile, I wrote the first 20. With over 15k views, I like to think I've made getting dressed a little easier and more enjoyable for our off-site readers.
In 2013 I worked as a freelance account manager for Under Armour at Red Tettemer O'Connell + Partners.
For their brand expansion to the United Kingdom, I worked as a community manager for the Tottenham Hotspur campaign, The Wall. I approved fan submitted photos through the brand's Twitter and email accounts for the digital depiction of what would become the live, image-lined tunnel at White Hart Lane, the legendary home stadium of the Tottenham Hotspur.
To promote What's Beautiful, a fitness competition to inspire Under Armour's female customer, I worked on grassroots campaigning in Center City Philadelphia, email outreach to influential bloggers and instagrammers in the female fitness realm, and curated top submissions on the landing page.